Forces Impacting the Future of the North American Produce Industry: Challenges and Opportunities for GenNext Growers

April 25, 2017, 2:00 P.M. EDT

Rising global incomes, led by a growing middle-class in developing countries, favors increased produce consumption. At the same time, limited availability of land, labor, and water, increasing regulatory pressures — coupled with increasingly complex consumer purchasing habits and rising consumer expectations of a holistic approach to food production, environmental sustainability, and social responsibility — are challenging the fruit and vegetable value chain to think differently about how it can sustainably meet growing demand. We will explore these seemingly colliding forces, and the opportunities and challenges they create.

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