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Why Consumer Privacy Matters: The Importance of Strong Data Governance

Tue, Jun 25, 2019 1:00 PM EDT{LOCAL_TZ}



Summary

Trust for brands is more important than ever and nowhere is that more critical than in how brands use customer data. Witness the current state of data privacy and regulations such as the EU’s GDPR and California’s CCPA. Governments, privacy advocates and consumers want to know what data is being collected, how it is being used and with whom it is being shared. Data governance is key to ensure continued responsible use of data and to engender trust in your brand. 

Join guest speaker Fatemeh Khatibloo, VP and principal analyst at Forrester, Orchid Richardson, VP and managing director of the Data COE at the IAB, and Jordan Abbott, Acxiom’s chief data ethics officer, for insights into best practices for managing global data and the importance of building a strategy around a strong data governance program. You’ll find out:

  • Ways to create a lasting data strategy to protect your customers and your business
  • Key implications and best practices for managing global data 
  • How CCPA and other privacy laws will change our future and how brands need to prepare for today and tomorrow
 
 Speakers

Fatemeh Khatibloo
VP, Principal Analyst     
Forrester

Serving B2C marketing professionals, Fatemah focuses on the shifting global consumer data ecosystem. She helps marketers navigate the complex connections between privacy, trust and ethical data use, including the practices that can help them bridge the privacy/personalization paradox.
Orchid Richardson
VP & Managing Director
of the Data COE
IAB

Orchid drives the IAB Data Center of Excellence’s mission to define boundaries, reduce friction and increase value along the data supply chain, for consumers, marketers  and the ecosystem that supports them.
Jordan Abbott
Chief Data Ethics Officer
Acxiom

Jordan advises key stakeholders on legal, data governance and compliance policy as well as handling government relations, where he provides strategic insight on proposed legislation at the state and federal levels.

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