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Keys to Data-Driven Omnichannel Effectiveness

Tue, Jun 25, 2019 1:00 PM EDT{LOCAL_TZ}


The empowered customer wants more. For those brands within the retail industry, success (and survival) requires meeting the rapidly rising bar for customer expectations with exceptional, relevant, and value-oriented experiences. Join guest speaker Brendan Witcher, VP and Principal Analyst from Forrester Research and Wendy White, Sr. Product Marketing Manager from RedPoint Global to learn how
  • Organizations often confuse company-obsession with customer-obsession
  • Connected data is being used to engage and retain digitally-savvy consumers
  • Leading brands deliver automated, real-time interactions in the age of the empowered consumer

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Brendan Witcher
Vice President and Principal Analyst
Forrester Research

Brendan serves digital business strategy professionals and is an expert on consumer behavior and technology trends in the commerce engagement space. He is also a noted authority on market developments and vendors that help deliver today's leading strategies and tactics in digital excellence. In his research, Brendan covers such consumer-oriented, cross-vertical topics as eCommerce, personalization, omnichannel, CX best practices, engagement strategies, and conversion optimization.

Before joining Forrester, Brendan amassed 25 years of experience working for enterprise organizations in multichannel retail and hospitality. He has held multiple leadership positions with Guitar Center and Harry & David, including roles in strategic planning, eCommerce operations, digital marketing, business analytics, customer insights, and CRM.

Wendy White
Senior Product Marketing Manager
RedPoint Global

Wendy is the Senior Product Marketing Manager at RedPoint Global. She is a skilled digital marketing strategist, tireless evangelist for marketing relevance and has guided dozens of F500 brands to become omnichannel enterprises. Wendy has extensive experience in retail, hospitality, media and technology. Prior to RedPoint Global, Wendy was a Strategy Principal with the Strategic Services Division at Acxiom.

*Speakers are subject to change

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