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Tell Your Brand Story Better: Why Honda Started Thinking Like a Publisher

Thu, Jun 13, 2019 1:01 PM EDT{LOCAL_TZ}



Summary

To become experience-driven, brands need to understand the value of a great story. And frequently, that requires an approach that puts the focus on content and engagement, shifting the purpose of your website from destination to brand experience. That’s why Honda did a total relaunch of its Engine Room content hub. Central to the execution: Thinking like a successful publisher to build out media-rich, SEO-driven content from scratch. 

Hear directly from Nick Bennett, digital content and social media section manager at Honda UK, on how he shifted the mindset and galvanized a team around content. You’ll find out:

  • The opportunities and challenges of ditching an existing content hub and starting from scratch 
  • How to find your brand’s stories and craft a realistic strategy to tell them 
  • Ways to source the skills and tools that enable you to publish engaging stories and prove their value 
 
 Speakers

Nick Bennett
Digital Content & Social
Media Section Manager
Honda UK

Nick leads the U.K. digital marketing team at Honda, overseeing all video/photography, social media and website work for cars, bikes, power, marine and racing products.
Dawn Murden
Training and
Support Manager            
Shorthand

A journalist and editor, Dawn now uses that experience to onboard and guide storytellers from all walks of industry in their strategic use of the Shorthand tool.

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