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Use Social Analytics for Better Campaign Measurement: 5 Ways to Take Control of Your Metrics

Wed, Jun 5, 2019 1:02 PM EDT{LOCAL_TZ}



Summary

How do you prove the value of your brand campaigns? Social listening and analytics can uncover many of the key KPIs that can help you measure success and prove the value of your strategy and efforts. That’s why it is more critical than ever to understand the power of social analytics and how it can help you take control of your metrics. It’s going to change the way you approach measurement, as well as what to include (and not include) in your campaign reports. 

Hear from analytics experts from Weber Shandwick and social analytics platform Talkwalker for five ways you can start proving the value of your campaigns. You’ll find out:

  • What makes a campaign successful
  • Measurement best practices used by top brands and agencies
  • How social analytics can guide your campaign planning, optimization and reporting
 
 Speakers

Brittany McKone 
VP of Analytics
Weber Shandwick        

Brittany specializes in uncovering strategy-shaping insights and developing integrated measurement programs using cutting-edge technology. She previously held analytics posts at Golin and Nielsen.
Todd Grossman         
CEO Americas
Talkwalker

Overseeing Talkwalker’s operations in the Americas, Todd has 20+ years of experience in measurement, analytics, PR, communications, sales and marketing, leading groups at Precise, a Kantar Media company, and PR Newswire's broadcast and multimedia division Multivu.

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