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5 Key Strategies for Engaging Social Media Influencers: Build the Relationships That Matter to Your Brand

Tue, Jun 4, 2019 1:00 PM EDT{LOCAL_TZ}


Brands understand the importance of using social media influencers to deliver their messages to consumers. But how do you find influencers, build relationships and empower them to speak on your behalf? If you’re like many marketers, these are just a few of the questions you struggle with every day. Building an influencer strategy is hard, and doing it in a way that appears authentic to your audience and has a measurable impact on your business takes a deep knowledge of the platform and the people on it. 

Join experts from the Intermark Group and NetBase to hear real-life examples of brand dos and don’ts, and concrete influencers tactics you can employ. You’ll learn:

  • The difference between an influencer and an ambassador and why you need both
  • The key challenges marketers face in finding the right influencers and tracking their impact
  • How Boxed Water, Bigelow Tea and Mercedes-Benz leverage influencer marketing and generate amazing results

Ted Taglakis
SVP, Social Media        
Intermark Group

Ted is a digital and social strategist who creates and implements successful disruptive strategies based on cognitive and emotion-based social intelligence. He is a thought leader on the use of social intelligence to identify key insights to drive the creative process, social strategy, influencer development, media placement and ROI.
Mike Baglietto
Global Head of
Product Marketing       

Mike has more than 15 years’ experience developing marketing strategies, campaigns and content for addressing the needs of targeted audiences. He excels at distilling complex technical concepts into understandable, relatable materials and discourse, fueling conversation and motivating buyers.

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