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The Secret to Brand-Agency Co-Creation: From Problem to Prototype in One Week

Thu, May 30, 2019 1:00 PM EDT{LOCAL_TZ}



Summary

Marketers face a world of increasingly complex problems and greater pressure to find solutions at lightning speed. Every moment spent protecting or perfecting an idea increases the risk of failure. To innovate, brands and agencies are turning to co-creation to help teams originate and accelerate the development of great ideas. The goal: rapidly move viable solutions forward from problem to prototype. 

Learn more about agile development and how marketing can take full advantage of the power of co-creation from experts at ICF Next and Wiley. You’ll find out how to:

  • Unlock change through a one-week process to solve complex challenges
  • Use co-creation to kick off new products and projects, or improve existing ones
  • Motivate teams to prototype their ideas, compressing months of work into a few productive and inspiring days
 
 Speakers

Catie Starr 
VP, Marketing              
Wiley

Catie leads a team of experts in brand strategy, digital media and analytics, UX testing and optimization, and content strategy for Wiley Education Services. Together they are responsible for representing partners’ brands in online higher education and creating marketing strategies to attract and reach new students.
Dan Baker
Partner, Client Solutions
ICF Next

Dan manages a portfolio of clients including Wiley Education Services, for which he leads the ICF Next Content Studio team that supports marketing services for over 40+ partner schools and 265+ degree programs. He partners closely with ICF’s Spark Labs team to provide client solutions that go beyond brand engagement to deliver products and services that solve business challenges.

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