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Best Practices to Connect Customer Data from Anonymous to Known: Deliver Targeted Digital Experiences

Wed, May 29, 2019 1:00 PM EDT{LOCAL_TZ}



Summary

Every marketer needs to track customers across their respective lifecycles. But many are stymied by the traditional programmatic approach to digital acquisition. They are forced to make sense of a complex mix of ad tech and mar tech platforms. And they often lack the accurate, accessible and actionable first-party data they need to make data linkages that have a measurable impact on conversion and spend. 

Find out best practices for turning customers from anonymous to known from guest speaker Joanna O’Connell, VP and principal analyst at Forrester Research, Kevin Dunn of LiveRamp and Patrick Tripp of RedPoint Global. You’ll learn:

  • How to deliver targeted digital acquisition experiences that can be measured for closed-loop attribution
  • The impact CDPs have on first-party data and the role they play in the digital advertising ecosystem
  • Best practices and use cases for getting the most out of your mar tech and ad tech spend
 
 Speakers

Joanna O’Connell
VP and Principal Analyst
Forrester Research

Joanna serves B2C marketing professionals and is an industry expert on  programmatic advertising. She leads ad tech coverage, exploring the fast-evolving digital advertising ecosystem with a focus on helping marketers make the right organizational and technology decisions to power customer-obsessed marketing.
Kevin Dunn
Managing Director,      
New Verticals
LiveRamp

Kevin leads LiveRamp’s  mission to bring their Identity graph beyond its ad tech foundation. An experienced marketing technologist leader, he is a long-time evangelist for breaking down data silos within brands, helping to drive personalized engagement with consumers.
Patrick Tripp
VP of Product Strategy  
RedPoint Global

Patrick leads the go-to-market strategy for the RedPoint Customer Engagement Hub. With more than 20 years of experience in technology, consulting and marketing, Patrick is an expert in cross-channel marketing and real-time interaction management.

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