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Get Ready for Data Privacy Regulation: The Impact on Direct-to-Consumer Brands

Thu, May 23, 2019 1:00 PM EDT{LOCAL_TZ}


The elephant in the room for direct-to-consumer brands (and all brands, for that matter) can no longer be ignored. Data privacy regulation is coming, like it or not, and many marketers are struggling to prepare. With little clarity on what compliance looks like, questions loom. What will the effect of California’s CCPA be? What is the likelihood of federal-level regulation? And what data will be out of bounds for digital advertisers? 

Fresh from talks with lawmakers in Washington D.C., SRAX COO Kristoffer Nelson and IAB senior public policy director Alex Propes will provide an update on data privacy efforts and explain how new regulations will affect digital advertising. You’ll find out:

  • How DTC digital advertising campaigns will need to change 
  • What your organization needs to do to be ready for the CCPA
  • The likelihood of federal-level regulation

Alex Propes
Senior Director of        
Public Policy

Alex leads the IAB’s public policy efforts out of Washington D.C. and is responsible for representing the IAB and its member companies before federal and state governments. Prior to the IAB, he was the policy manager at the European-American Business Council.
Kristoffer Nelson       

Kristoffer leads the operations arm of SRAX, a digital marketing and consumer data management technology company. He is also the cofounder of the company’s blockchain identification graph technology platform BIGtoken.

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