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How IPG Mediabrands Blends Art and Science to Transform Data Visualization

Tue, May 21, 2019 1:00 PM EDT{LOCAL_TZ}




Summary 

Marketing data isn’t useful if the people who need to use it can’t understand it. That’s why effective visualization communication is critical to the successful activation of marketing intelligence.

In this webinar, you’ll learn how IPG Mediabrands— one of the world’s leading marketing and advertising agency groups — broke away from convention by adopting a new approach to data visualization, blending art, science, and interactive design.

You’ll get first-hand insights into IPG Mediabrand’s award-winning approach to:
  • Automating insights for a comprehensive, immersive data experience
  • Driving engagement through the use of interactive, intuitive, and informative visuals
  • Fostering team collaboration across your organization and sharing best practices
Join us to hear directly from Ross Jenkins, SVP of Cross-Channel Analytics at IPG Mediabrands, for an insider's look into how his team takes their clients' performance data experience to the next level.


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Speakers  
 
 

  
Ross Jenkins
SVP of Cross Channel Analytics
IPG Mediabrands

Ross is IPG Mediabrand's SVP of Cross Channel Analytics. He has over 25 years of marketing experience globally across verticals, including Financial Services, Pharma, Fuels, Automotive, CPG, High Tech, and Lead Generation for client and agency side engagements.

His knowledge of analytics is broad and constantly evolving, including data on-boarding, product design, platform integration, audience activation, measurement, and global reporting.

After two decades, what remains consistent is his goal to continually optimize channels through every available customer interaction and his vision for the design of connected data experiences.



Julie Norman

Senior Product Marketing Manager
Datorama
 
Julie is on the product marketing team at Datorama, and works closely with clients and internal teams to define, position, and bring to market solutions that leverage centralized marketing data intelligence and analytics.



*Speakers are subject to change

 
 

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