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Scaling Brand Safety on YouTube, Facebook and Instagram: Best Practices to Go Beyond Whitelists

Tue, May 14, 2019 1:01 PM EDT{LOCAL_TZ}



Summary

Most marketers can vouch for the importance of brand safety controls - particularly when advertising on social media or video. But what does it take to make your brand truly safe? Must you limit your campaign to run on a tiny sliver of whitelisted inventory? It is actually possible to achieve brand-safe scale without compromising performance across key sites like YouTube, Facebook and Instagram. 

Experts from Pixability and DoubleVerify will share best practices being used by major brands to implement brand-safe social video campaigns. You’ll find out about:

  • Authenticating the quality of video ads 
  • Managing brand safety controls pre- and post-campaign
  • Performance optimizations across brand-suitable inventory  
 
 Speakers

Jackie Swansburg 
Paulino
SVP, Customer Success
Pixability

Jackie leads the management of Pixability’s wide portfolio of global brand and agency customers, to ensure their media strategies are best serving their business needs. She manages Pixability’s account management, data insights and ad operations teams.
Steven Woolway           
SVP, Business
Development
DoubleVerify

Steven is responsible for expanding DoubleVerify’s alliances with digital media and technology partners, helping the company meet the growing demand from large brand advertisers for third-party digital media quality measurement. He was previously VP of data products at Sizmek.

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