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To Podcast or Not to Podcast: How Your Business Can Leverage Its Power

Tue, May 7, 2019 1:01 PM EDT{LOCAL_TZ}



Summary

“Hey, let’s put on a podcast.” Many marketers have undoubtedly had this revelation over the past year or two. And why not? Podcasts are a buzzy, growing industry – cheap to produce with almost no barriers to entry (in theory). But, with an estimated 700K+ podcasts and 29M episodes available on iTunes, the market is crowded with companies competing for ear-time. 

Join Dan Granger, CEO and founder of performance marketing agency Oxford Road, to learn about what businesses should consider before investing the time and resources in developing content for this new frontier. You’ll find out about:

  • The love/hate relationship between radio and podcasts
  • What comes next for the podcasting market
  • Tips and tricks to pinpointing whether podcasting makes sense for your business
 
 Speakers

Dan Granger
CEO & Founder            
Oxford Road

Dan founded Oxford Road, a Los Angeles-based ad agency specializing in performance marketing for direct-to-consumer brands. Oxford Road helps fast-growth companies scale their efforts in podcasts, radio and DRTV.
Evan Heby
Industry Marketing        
Manager
Oracle NetSuite

Evan oversees the creation and implementation of the go-to-market strategy for NetSuite’s service verticals including Professional Services, Software and Advertising, Media & Publishing (AMP).

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