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Moving Beyond Digital Publishing: How BuzzFeed Drives Innovation for Mega Brands

Wed, May 15, 2019 1:01 PM EDT{LOCAL_TZ}




Summary 

As one of the leading digital media companies in North America, BuzzFeed has developed a groundbreaking commerce model that strategically brings its digital brands to life. To start, BuzzFeed transformed Tasty from an online juggernaut to a comprehensive IRL (in-real-life) experience with a successful kitchenware line, a series of best-selling cookbooks, and a selection of global food products. The company has since applied its cutting-edge approach to the marketplace through strategic, creative consulting and partnerships that span across all industries. Leveraging data-based insights and a sharp understanding of its massive audience, BuzzFeed helps top brands solve their toughest marketing problems, create new products, and reach consumers in new ways. In this session, Jake Bronstein, Head of Partner Innovation at BuzzFeed, will share how BuzzFeed collaborates with diverse brands like A1, Scotts Miracle-Gro, and Microsoft; how its unique “Sprints” program takes partners from ideation to product in less than a week; and how BuzzFeed is challenging traditional production and distribution models.

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Speakers 
 
 

  
Jake Bronstein
Head of Partner Innovation
BuzzFeed Marketing

Jake Bronstein is Head of Partner Innovation at BuzzFeed, where he spearheads innovative commerce initiatives for leading brands. An entrepreneur at heart, Bronstein previously founded and served as CEO of Flint and Tinder, an apparel company that was later acquired by Huckberry and was the co-creator of Buckyballs, the world's best-selling desk toy. Bronstein was also a contributor at several men's lifestyle magazines, including DETAILS, Rolling Stone, Men's Fitness, Men's Health and previously served as editor of FHM.



Evan Heby
Industry Marketing Manager
Oracle NetSuite

Evan Heby oversees the creation and implementation of the go-to-market strategy for NetSuite’s service verticals including Professional Services, Software and Advertising, Media & Publishing (AMP). Evan works internally with sales, implementation and product development to create effective content, execute on industry events and build overall market presence and awareness for ad agencies, media companies and traditional/digital publishers. Evan is based out of the Oracle NetSuite New York City office.



*Speakers are subject to change

 
 

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