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The Motley Fool Gets Wise with Customer Data: Reducing Cost-Per-Acquisition by 20%

Thu, May 2, 2019 1:01 PM EDT{LOCAL_TZ}



Summary

Financial advisory publisher The Motley Fool is on a mission to make the world smarter, happier and richer. When the brand implemented a new customer data platform, it dropped its cost per acquisition for some of its most valuable targeted prospects by 20 percent. How? By prioritizing personalization and using customer data to deliver the right services to the right prospects and members at the right time. 

Hear directly from The Motley Fool and Lytics about how the multimedia financial services company took its own advice and made its marketing smarter, happier and richer. You’ll find out how The Motley Fool:

  • Used behavioral scores to understand the pre-conversion customer journey and identify users most likely to convert
  • Found its highest value audiences, created a tiered bidding structure and quickly started acquiring new customers.
  • Segmented audiences and used paid marketing channels to target each group
 
 Speakers


Sylvia Sierra
Channel Marketing        
Manager
The Motley Fool

Sylvia is a creative marketer with a focus on customer acquisition and a passion for data-driven marketing and serving relevant and timely product offerings to prospects in the right channel at the right time.
Matt Cannell
Head of Digital             
Lytics

Matt helps fellow marketers understand why connecting first-party data and leveraging machine learning is essential to earning customer trust and driving growth.

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