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Be a Lean Agency with Happier Employees (and Clients): Create More Actionable Strategies

Tue, Apr 30, 2019 1:01 PM EDT{LOCAL_TZ}



Summary

Today’s advertising and marketing agencies are dealing with a lot of disruption. There’s rising competition from consulting firms, in-house agencies and smaller, more agile shops. Not to mention, trust and transparency issues are top of mind, along with an urgency to build data-driven solutions. That’s why many agencies are turning to solutions that allow them to be leaner in a way that adds more value for their clients. 

Hear from Resonate SVP Jonathan Ricard, and Lauren Tucker, chief strategy officer of Merge, about how agencies are using a new breed of data platform to save time while enabling staff to develop real, actionable insights. You’ll find out about:

  • Evolving technologies and processes for building consumer audiences
  • How to leverage deep audience personas for your engagement strategy
  • Ways to integrate teams and eliminate busy work
 
 Speakers

Lauren Tucker           
Chief Strategy Officer
Merge

Lauren leads the decision sciences and strategy practices of the Merge network. She has an uncommon depth of experience working in strategy, planning, CRM, media, modeling and performance analytics.

Jonathan Ricard      
SVP, Agency
Resonate

Jonathan has 20 years of expertise at the intersection of data and marketing in the digital media industry. He has been an executive at high growth startups, SaaS platforms and data companies including Signal, IXI Digital, Revolution Health and AOL.


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