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Close the Customer Experience Gap: Why Brands Still Have Work to Do to Engage Consumers

Wed, May 15, 2019 1:01 PM EDT{LOCAL_TZ}


Brands are investing heavily in delivering great customer experiences. But nearly half of consumers say companies are falling short of their expectations. Why the disconnect? An exclusive survey of 5,000 global consumers and 500 marketers from Acquia identifies the CX gap and its implications for marketers that need to better leverage technology to meet customer needs. 

Get an overview of the report findings and insights into what can be done to close the experience gap from Acquia CMO Lynne Capozzi and analyst Regina Corso. You’ll find out:

  • What challenges marketers face in meeting consumer CX needs
  • How brands can adapt to change and exceed customer expectations 
  • What it takes to earn – and maintain – customer loyalty

Lynne Capozzi               

Lynne oversees all global marketing functions at Acquia, including digital marketing, demand generation, operations, regional and field marketing, customer and partner marketing, events, vertical strategy, analyst relations, content and corporate communications.
Regina Corso
President & Founder
Regina Corso Consulting

Regina has nearly 20 years of experience leading surveys and research projects for PR and communications programs. She is the source of more than 2,500 public release surveys. Prior to launching her own firm, Regina was SVP of The Harris Poll at Harris Interactive.

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