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Why We Buy: How to Get Consumers to Pick Your Brand

Tue, May 28, 2019 1:00 PM EDT{LOCAL_TZ}


In Criteo’s latest study, we surveyed 1,000 consumers from the US about why they buy what they buy—how they discover brands, why they pick one over the other, and what keeps them loyal. We’ll unveil our exclusive findings and discuss our top tips for building an omnichannel loyalty strategy.

  • The state of customer loyalty – what makes consumers stick with your brand?
  • What makes consumers seek out new brands?
  • How to build a loyalty strategy for the omnichannel shopper

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Gilles Giudicelli 
Head of Research, Insights and Marketing Analytics (IMAX)

Gilles Giudicelli is the Head of Marketing Research at Criteo. He’s passionate about retail and brands, two topics on which he has written multiple articles and spoken at conferences. Before he joined Criteo, Gilles worked at Google, Havas, and Dentsu-Aegis. Although he spends most of his spare time writing books, he is also a cheese enthusiast and can frequently be seen strolling the streets of his beloved Montmartre.

Amy Lanzi 
EVP, Commerce Lead, North America
Publicis Media

Amy Lanzi oversees Publicis Media’s Commerce Practice in North America. In this role, she is tasked with product and talent development for the region as well as accelerating and connecting commerce practitioners from across the global Publicis Media network – Starcom, Zenith, Spark Foundry, Digitas, Performics, MRY and Moxie – to align core capabilities and enable true Power of One client-centric solutions. She delivers high-performance Commerce channel strategies for some of the largest clients such as Coty, GSK, Campbell’s, Mattel and many more.

*Speakers are subject to change


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