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AdMonsters Webinar: Unlocking the Hidden Web and Delivering Data-Driven Revenue

Thu, May 16, 2019 1:00 PM EDT


Following the path Apple trail-blazed with its mobile Intelligent Tracking Protection (ITP), more browsers are blocking (or threatening to block) third-party cookies as well as limiting the usefulness of other tracking tools. While this is creating chaos in programmatic markets that lean heavily on cookies and third-party data, publishers with mature data collection as well as solid technology infrastructures will find themselves in a prime position to rake in revenue on a more privacy-centric internet.

In this session, Buzzfeed and Permutive will talk through how they have worked together to tackle this challenge and unlocked significant scale and data driven-revenue.


Topics that will be covered:
  • How browser privacy efforts are making the web more anonymous
  • How to increase scale and turn this into revenue
  • How to influence buyers through insights

SPEAKERS:

JOSH PETERS
Director of Data Partnerships and MMM
BuzzFeed













ETHAN KIM
VP, Americas
Permutive













SPONSORED BY:

 


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