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Capture the Genuine Journeys of Your Customers: Real-Time Interaction Management

Wed, Apr 24, 2019 1:01 PM EDT{LOCAL_TZ}



Summary

Customers are loyal to experiences, not companies. In fact, 57 percent of customers have stopped buying from a company altogether because a competitor beat them on experience. Unfortunately, most brands struggle to deliver connected, personalized, real-time engagement to drive those memorable customer experiences. Capturing and connecting digital interactions with offline moments, then articulating the customer's needs from their intent, is a tall order. That’s where interaction management comes in. 

Join experts from Salesforce to learn more about the ways marketers can get a view of the real journeys of their customers. You’ll find out:

  • How customers seek differentiated experiences based on trust and understanding
  • How to visualize, track, and manage real-time customer experiences
  • How to view all the paths customers take on any channel and optimize for the next best experience
 
 Speakers

Kelsey Jones
Senior Product
Marketing Manager      
Salesforce

An experienced product marketer, Kelsey helps brands at every stage of their digital maturity to leverage the power of customer-centric marketing. Whether brands are just getting started with digital marketing or seamlessly delivering omnichannel experiences, Kelsey helps them leverage marketing technology to put the customer at the center of everything they do.
Lauryl Denega
Principal Business      
Consultant
Salesforce

Lauryl combines her passion for customer experience with the power of technology to help organizations truly scale personalized experiences. She works with world-class brands to help them transform into customer-centric companies.

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