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How Visuals Connect Products to Principles: Meaningful Messaging

Thu, May 9, 2019 1:01 PM EDT{LOCAL_TZ}



Summary

Consumers are more anxious than ever… about technology, the environment, social issues and a whole lot more. They want the companies and brands they buy from to be ethical, transparent and principled. Brands must now communicate their values a more powerfully, working with visuals to convey what their products and practices stand for. Purposeful brand visuals can transform a customer from liking your products to loving your brand. 

Hear about the challenges brands face in using meaningful messaging to enhance their authenticity and connect with values-focused consumers. You’ll find out about:

  • The latest research findings on the anxious consumer from JWT Intelligence
  • Why taking a “brand stand” is one of the key visual trends identified by Adobe Stock
  • How Tandem Stills + Motion is linking advertisers and brands to optimistic environmental images
 
 Speakers

Emma Chiu
Creative Innovation        
Director
J Walter Thompson

Emma leads creative innovation at The Innovation Group, JWT’s in-house creative think tank for the future. She was formerly art director at Monocle.
Ian Shive
Founder
Tandem Stills + Motion    

In addition to being a photographer, Ian founded Tandem, a stock photography and motion clip company specializing in images related to nature, the environment, travel and more.
Brenda Milis
Principal of Creative
Services & Visual Trends
Adobe Stock

A photo industry veteran and experienced creative director, Brenda leads the Creative Services group servicing the visual needs of top enterprise clients, identifying visual trends, and curating content.
Lindsay Morris
Strategic Development  
Manager
Adobe Stock

Lindsay is passionate about visual storytelling. At Adobe Stock, she develops customer relationships, fosters strategic partnerships, and collaborates on content and product strategy.
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  • Creative stills
  • Creative video
  • Editorial
  • 3D illustrations/vectors
  • Motion graphic templates
  • Design templates
  • Audio