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Gen Z Doesn't Need Your Brand: 5 Steps to Win Them Over

Thu, Apr 25, 2019 1:01 PM EDT{LOCAL_TZ}


Gen Z is different from any previous youth generation. And your average brand strategy isn’t going to cut it. After all, this is the generation that doesn’t need brands. Still, you can build a brand that Gen Z can’t live without and can’t stop talking about. But you’re going to have to understand what drives them. 

Hear from experts at Kelton Global for an in-depth look at what really drives Gen Z and what brands need to do to connect. You’ll learn about:

  • The cultural drivers that are influencing Gen Z’s worldview
  • The core needs this generation is on a mission to satisfy
  • 5 steps marketers can take to win lifetime brand advocates

Nicole Brandell
Partner, Brand &
Marketing Strategy        
Kelton Global

Nicole has spent the past 20 years translating insights into marketing opportunities and creative campaigns for globally recognized brands. She has built her career helping companies like Coca-Cola, Airbnb, Starbucks and Kellogg’s rise above headwinds, outmaneuver the competition and earn their place in people’s lives.
Kuba Kierlanczyk     
Assoc. Director, Cultural
Insights & Strategy
Kelton Global

Kuba specializes in both cultural insights and qualitative research at Kelton, approaching every challenge with a balance of big-picture thinking and a curiosity for the details in between. A passionate researcher with a diverse toolkit, he uses semiotic and trend analysis to decode how culture is impacting the world.

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