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Help Loyalty Members Uncover Their Favorite Products: How Express Takes Advantage of Non-Shoppable Moments

Thu, Jun 20, 2019 1:00 PM EDT{LOCAL_TZ}



Summary

If you’re only thinking about the purchase, you’re missing millions of chances to get to know your customers better. Top fashion retailer Express knew it needed to take advantage of these “non-shoppable” moments to build brand affinity, engage its loyalty members and uncover their preferences and motivations to power future personalization. Not to mention, seven figures of increased sales. 

Hear from Tony Zubek, Express’s senior manager, loyalty strategy about Express came to better understand its customers across the journey to drive its personalization efforts and its bottom line. You’ll find out:

  • What brands need to do to actually connect with their customers
  • How declared data can be used to understand the wants and needs of customers
  • How Express has engaged customers and used that data to enhance the shopping experience
 
 Speakers

Tony Zubek
Sr. Manager, Customer
Marketing, Channels,      
Express

Tony joined Express in August 2016, bringing his expertise in financial services, customer engagement, acquisition and mobile optimization to drive the Express Next loyalty program, which has more than 20 million members.
Ben Cockerell            
VP, Marketing
Jebbit

Ben leads a team focused on helping brands understand and unlock the marketing potential of marketing powered by first-party data. Prior to joining Jebbit, he was the global director of marketing for Crimson Hexagon.

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