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How Land O’ Lakes Builds a Modern Marketecture: Leveraging Data from Farm to Fork

Wed, Apr 17, 2019 1:01 PM EDT{LOCAL_TZ}



Summary

Land O' Lakes Inc. is one of America's premier agribusiness and food companies with a mission to feed human progress. Driven by insights and innovation, the company leverages data from farm to fork to power its businesses. This requires an alignment of people, process and technology to understand the impact of its marketing and fuel growth. 

Hear directly from Land O’ Lakes for insights into the organization’s performance marketing journey. You’ll learn about:

  • How Land O’ Lakes aligns people, process and technology to scale analytics 
  • How the company measures marketing performance
  • Use cases where Land O’ Lakes uses real-time date for campaign optimization and activation
 
 Speakers

Rusty Elm
Digital Marketing        
Manager
Land O’Lakes

Rusty is responsible for strategically aligning Land O’Lakes’ marketing communications across the digital landscape to drive brand awareness and provide an always-on presence in digital channels.
Spike Therrien
Senior Marketing      
Data Analyst
Land O’Lakes

Spike measures the value of Land O’Lakes marketing campaigns and leverages real-time data for campaign optimization and activation across the business.
Jay Wilder
Senior Director,
Product Marketing      
Datorama

Jay leads product marketing at Datorama, working closely with global clients, analyst partners and internal teams to define, position and bring to market solutions that leverage centralized marketing data and analytics.

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