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The Advertising Opportunity in China: How Your Brand Can Connect with the World’s Biggest Market

Tue, Apr 16, 2019 1:01 PM EDT{LOCAL_TZ}



Summary

With a huge connected population and a burgeoning middle class, China is a bigger-than-ever opportunity for advertisers. But to capture the country’s growing consumer spend – it is predicted to become the world’s largest consumer of goods this year – marketers must learn how to break through to China’s mobile-first audiences. 

Join Tim Sims, SVP of inventory partnerships at The Trade Desk, for insights into the opportunity, challenges, and best practices for programmatic advertising in China. You’ll learn about:

  • How China’s growing middle-class audience provides a big opportunity for marketers
  • The challenges of advertising in China and best practices for effective in-country campaigns
  • What inventory is available in China and how you can access it
 
 Speakers

Tim Sims
SVP, Inventory
Partnerships
The Trade Desk      

Tim drives The Trade Desk’s strategy and execution in creating cutting-edge supply-side collaborations with partners all over the world and across multiple channels including video, audio, mobile, native and display. He has spearheaded the company’s connected TV growth, and is influential in driving its global growth, with a specific focus in the Asia Pacific market.

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