This website uses cookies

Cookies are small text files that can be used by websites to make a user's experience more secure and to analyze traffic to the site. We use cookies for the following purposes:

- Necessary: Cookies are required to access secure areas of the website and to provide important platform notifications. The site cannot function properly without these cookies
- Statistics: Cookies are used to track device information anonymously to better understand how visitors interact with the website.

This notice applies to the following domains: event.webcasts.com

7 Social Analytics Best Practices of Leading Luxury Brands: How They Grow and Protect Their Brands

Tue, Apr 9, 2019 1:01 PM EDT{LOCAL_TZ}



Summary

How do top luxury brands like Louis Vuitton, Porsche, Cartier and Four Seasons use analytics to propel their brands on social media? Social analytics platform NetBase has analyzed and ranked the social media of major luxury brands in fashion, hotels, jewelry, automobiles, beauty and more. They’ll be sharing these results along with case studies of how companies like  Land Rover, Christian Louboutin, Neiman Marcus and Fairmont Hotels use social analytics to grow and protect their brands. 

Learn best practices luxury brands put in place to wield social influence, enhance and protect their reputation, improve campaign performance and ensure a positive customer experience.
You’ll find out:

  • How luxury brands currently rank in social media and how to measure success
  • Specific best practices and tactics employed by leading luxury brands
  • How social analytics is used to deliver on brand measurement, customer journey analysis, campaign optimization, customer experience, social care and much more
 
 Speakers

Paige Leidig             
CMO
NetBase
Paige oversees NetBase’s marketing and communications, including collaboration with brands and social media stakeholders. He has 20 years of experience in technology and marketing, most recently as CMO for CipherCloud.

Robyn Lindars
Product Marketing 
Manager
NetBase

A self-proclaimed “digital nerd,” Robyn has been working in social media and analytics since its infancy in 2008. She also  runs the popular blog GrillGirl.com that has landed her on The Today Show and The Cooking Channel as a result of her social presence and tasty recipes.

close log in form button
Log In Now Not Registered?

close register form button