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How Your Agency Can Win the Work You Actually Want: Why Clients Outsource

Wed, Apr 3, 2019 1:01 PM EDT{LOCAL_TZ}


How do brand marketers decide to outsource to an agency instead of keeping the work in house? Agency Management Institute (AMI) and Audience Audit spoke with over 500 senior decision makers at brands, and the findings might surprise you. The study identifies the kinds of work these brand marketers want agencies to do, what frustrates them enough to pull work in-house, and how they feel about their own internal resources. 

Join AMI’s Drew McLellan and Audience Audit's Susan Baier for insights that can help agencies understand how to best engage prospective clients. You’ll find out:

  • Some of the most common agency assumptions about outsourcing
  • The upsides and downsides of different types of clients
  • How to highlight your expertise with the prospects you want

Drew McLellan
Agency Management

Drew has run his own agency, McLellan Marketing Group, since 1995. He also owns and runs Agency Management Institute, which serves 250-plus small to mid-sized agencies every year, so they can increase their income, attract better clients and employees and actually enjoy the perks of running an agency. He hosts the Build a Better Agency podcast.
Susan Baier
Audience and
Marketing Strategist
Audience Audit

Susan helps marketers figure out what's going on in the minds of prospects and customers, and how to use that information to craft targeted, efficient and effective marketing programs for their organizations, their agencies and their clients.

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