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AdMonsters Webinar: Automating the Digital Direct Sale

Thu, May 2, 2019 1:00 PM EDT


Direct sales are on the rise—which is great news! It’s just that orders are somehow becoming even more complicated, crossing a seemingly endless river of channels. Publishers need as much automation as possible in their workflows, and the tools are up to the task—particularly tighter integrations with advertiser planning and buying platforms. Aligning your tech with your organization’s prerogatives while trying to maximize yield requires deft strategic vision, and Operative and AdMonsters are here to help you form that.

In this webinar, we’ll examine:
  • How technology, such as strong integrations with buy-side tools, can better facilitate direct sales management. 
  • Straightforward steps to increase efficiencies in your workflows, despite complex orders.
  • How to deliver your advertisers high-value RFPs from the get-go.
  • How an overall automated digital direct sales program should operate. 
Register today for an insightful and actionable discussion on automating your direct sales efforts.

SPEAKERS:

Caitlin Gelles
VP, Global Strategic Development and Partnerships
Operative














Barnaby Edwards
VP, Product Marketing and Strategy
Operative
















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