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The Role of Social Media Content Across the Travel Buyer Journey

Thu, Apr 18, 2019 11:01 AM EDT{LOCAL_TZ}

Your visitors love sharing their experiences on social media. And lucky for you, the visuals they share are the most powerful marketing tools at your disposal. They’re more abundant, authentic, and trusted by future visitors, and can influence travelers throughout their planning and purchasing process.

But how can you make the most of user-generated content (UGC)?

Join CrowdRiff’s VP of Marketing, Amrita Gurney alongside Hannah Smith of Tourism Vancouver Island as they explore how tourism brands should be using UGC in 2019 to create the most engaging experiences both digitally and on-site.

In this webinar you'll learn how to:

● Curate the best UGC from across social media platforms
● Encourage your visitors to share more UGC
● Get the rights to that content so you can use it across your marketing channels
● Use UGC to drive ticket sales and bookings
● Combat overtourism with the help of UGC
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