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Rethinking Retail Pricing: Strategic Imperatives in the Age of AI and Empowered Customers


Throw out your old pricing text books – it’s time to start re-thinking outdated approaches. Retail has evolved and the customer has evolved, yet many pricing processes, tools and strategies have not caught up. The days when retailers could function successfully with long lead times and backward-looking analytics are long gone.

Join our panel discussion to get a 360⁰ view from a seasoned retail executive, a leading industry analyst and a respected technologist to know how retail, shoppers and the technology have evolved and where they’re going next. Most importantly, learn what actions you can take now to ensure that your price strategies and tools give you a sustainable edge in today’s hyper-competitive retail environment.

Michael Terpkosh
Wholesale and Supply Chain Executive
Global Retail
Brendan Witcher
Vice President and Principal Analyst
Forrester Research
Cheryl Sullivan
Chief Marketing and Strategy Officer
Moderator, Mike Troy
Editor in Chief
Retail Leader

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