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Measure the Effectiveness of Pandora Advertising: Music to Brands’ Ears

Thu, Apr 4, 2019 1:01 PM EDT{LOCAL_TZ}


Pandora is the largest streaming music provider in the U.S., connecting over 120 million users to the audio entertainment they love. Pandora advertisers have the opportunity to reach their audiences through the services’ many ad solutions including audio, video, display and sponsored content. But how can you gauge the impact of your Pandora advertising efforts? 

Hear directly from leaders at Pandora and Nielsen, who will share the findings from a recent Pandora marketing mix study, demonstrating how the platform drives positive return on ad spend and positive business impact. You’ll find out:

  • Findings on the impact of Pandora advertising on sales for consumer packaged goods
  • How campaigns on Pandora can contribute to better overall sales impact and efficiency across the media mix
  • Why marketing mix modeling plays a critical role in a modern performance return

Keri Degroote
Head of Research      
& Analytics

With notable expertise in marketing effectiveness, media mix modeling and attribution, Keri has successfully led
leadership teams of both large research departments and smaller concentrated groups. She previously worked at iHeartMedia, Turner and FX.
Tsvetan “T.” Tsvetkov
SVP, Marketing

T. is responsible for driving value with Nielsen’s largest marketing effectiveness clients in the CPG and retail industries. Previously he led the Nielsen U.S. MMM practice overseeing analytics, delivery, implementation, and ongoing consulting.
Jeff Shatz
VP, Marketing            

During his 8-plus years at Nielsen, Jeff has held roles that help both advertisers and publishers evaluate marketing performance and optimize strategy with data-driven insights.

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