This website uses cookies

Cookies are small text files that can be used by websites to make a user's experience more secure and to analyze traffic to the site. We use cookies for the following purposes:

- Necessary: Cookies are required to access secure areas of the website and to provide important platform notifications. The site cannot function properly without these cookies
- Statistics: Cookies are used to track device information anonymously to better understand how visitors interact with the website.

This notice applies to the following domains: event.webcasts.com

Measure the Effectiveness of Pandora Advertising: Music to Brands’ Ears

Thu, Apr 4, 2019 1:01 PM EDT{LOCAL_TZ}



Summary

Pandora is the largest streaming music provider in the U.S., connecting over 120 million users to the audio entertainment they love. Pandora advertisers have the opportunity to reach their audiences through the services’ many ad solutions including audio, video, display and sponsored content. But how can you gauge the impact of your Pandora advertising efforts? 

Hear directly from leaders at Pandora and Nielsen, who will share the findings from a recent Pandora marketing mix study, demonstrating how the platform drives positive return on ad spend and positive business impact. You’ll find out:

  • Findings on the impact of Pandora advertising on sales for consumer packaged goods
  • How campaigns on Pandora can contribute to better overall sales impact and efficiency across the media mix
  • Why marketing mix modeling plays a critical role in a modern performance return
 
 Speakers


Keri Degroote
Head of Research      
& Analytics
Pandora

With notable expertise in marketing effectiveness, media mix modeling and attribution, Keri has successfully led
leadership teams of both large research departments and smaller concentrated groups. She previously worked at iHeartMedia, Turner and FX.
Tsvetan “T.” Tsvetkov
SVP, Marketing
Effectiveness
Nielsen

T. is responsible for driving value with Nielsen’s largest marketing effectiveness clients in the CPG and retail industries. Previously he led the Nielsen U.S. MMM practice overseeing analytics, delivery, implementation, and ongoing consulting.
Jeff Shatz
VP, Marketing            
Effectiveness
Nielsen

During his 8-plus years at Nielsen, Jeff has held roles that help both advertisers and publishers evaluate marketing performance and optimize strategy with data-driven insights.

close log in form button
Log In Now Not Registered?

close register form button