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Build a Better B2B Experience: What the Future of Enterprise Sales Means for the CMO

Wed, May 1, 2019 1:01 PM EDT{LOCAL_TZ}



Summary

Changing preferences and buying behaviors demand B2B organizations to shift from being product- and solution-focused to delivering better experiences. Designing a B2B sales experience requires addressing the business and emotional needs of buyers in order to live up to the expectations they bring with them from the outside world. As the battle for loyalty intensifies, marketing, sales, and service will need to work in parallel to reimagine and deliver on a differentiated human experience. 

Hear from transformation leaders at Deloitte on how B2B marketing and sales organizations need to realign and adapt to be experience-driven. You’ll find out:

  • Why B2B organization need to deliver better experiences
  • How to realign sales strategy and process
  • What the shift to experience means to B2B marketing, sales and service
 
 Speakers


Paul Vinogradov       
Principal, Sales
Transformation
Deloitte Digital

Paul leads sales transformation for clients in software and technology to achieve their revenue growth objectives with the highest ROI. He focuses on aligning sales strategy, process and management programs to drive growth and optimize return.
Nelson Kunkel
Chief Design Officer    
Deloitte Digital

Nelson leads the growth of Deloitte’s Experience Design teams across a network of global digital studios. An entrepreneur, brander and problem-solver, he is obsessed with learning from others, collecting stories and finding relationships between ideas.
Abe Awasthi
Sr. Manager,
Digital Customer          
Deloitte Digital

Abe is a go-to-market and sales operations leader for Deloitte Digital's Sales Transformation offering, serving major technology, as-a-service, media and wireless telecommunications companies.

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