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A Smarter Way for TV Advertising

Wed, Mar 27, 2019 1:02 PM EDT{LOCAL_TZ}


 
Summary  
 
With the advent of advanced data sources and methodologies, marketers have new opportunities to better plan, buy and measure the impact of the advertising investments in what is still by most measures the most effective advertising medium, television. This session will walk attendees through these advancements, the need to more widely adopt audience-based practices, and how all marketers can benefit with more precise understanding of their ad investments.
 


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Speakers   

 

Dan Aversano
 

Senior Vice President of Ad Innovation and Programmatic Solutions
Ignite, WarnerMedia Ad Sales  
 
Dan Aversano is senior vice president of ad innovation and programmatic solutions for Ignite, WarnerMedia Ad Sales. In this role, Aversano and his team lead the development of next generation ad capabilities, notably around audience targeting and advanced TV solutions.

 Aversano and his team have been hard at work for years in bettering WarnerMedia’s capabilities with spaces like audience targeting. The company’s capabilities AudienceNOW and TargetingNOW have already been executed with dozens of partners and are proving to deliver incredible results featuring stronger KPI delivery for their brands. To further build out opportunities for partners, he and his team are focused on driving interactive, addressable and OTT advertising solutions, to complement the overall capabilities portfolio. 

In his six years with WarnerMedia, Aversano has also served as senior vice president of client and consumer insights, a division that powered the next generation of client selling and data-driven ad innovations for the company, as well as vice president of research and strategy for WarnerMedia Entertainment Ad Sales, where he utilized cutting edge analytics and innovative audience measurement solutions to contribute toward TBS and TNT advertising sales strategy, notably the 2014/15 Now Media Upfront strategy. He also oversaw the development of advanced research offerings for WarnerMedia’s agency and advertising partners, many times leveraging the then Time Warner Medialab in the process. 

Prior to joining WarnerMedia, Aversano held various roles at Nielsen across their Watch and Buy businesses, most recently serving as vice president of Media & Advertising Analytics.  

Aversano was recently honored as one of Broadcasting & Cable’s Next Wave of Leaders in 2017, as well as “18 Under 34” in 2015. He also helped lead the team honored by TV of Tomorrow in 2016 for “Achievement for Advanced Advertising,” and by the ANA in 2016 for outstanding achievement in the category of Analytics Science.

He graduated from Villanova University with a bachelor’s degree in science in both finance and marketing. 
WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences.


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