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How Brooks Running Perfects Its Ecommerce: Staying Agile and Testing Everything

Thu, Mar 28, 2019 1:00 PM EDT{LOCAL_TZ}



Summary

Brooks Running is a 100-year old company that continually innovates to deliver world-class running shoes. Its website takes a customer-first approach, finding ways to understand the range of interests of site visitors. From first-time runners to trail runners and everyone in between, Brooks wants to deliver a unique experience tailored to the interests of that specific group. Through simple website testing and personalization, the brand has been able to do just that. 

Hear from Brooks Running and Optimizely about their best practices for continually perfecting ecommerce experiences with a/b testing and personalization to stay strides ahead of the competition. You’ll learn about:

  • How brands can start using experimentation to perfect their marketing
  • Ways to home in on your core audiences and deliver them unique content
  • How Brooks uses personalization to support its omnichannel marketing
 
 Speakers

Laura Pflug
Ecommerce Website  
Manager      
Brooks Running

Laura manages the North America ecommerce team at Brooks Running, which serves as their site publishing center of excellence. She owns the Brooks A/B testing and personalization strategy and execution.
Carl Tsukahara          
CMO
Optimizely

Carl is responsible for all global marketing strategy and execution at Optimizely. A 25-year veteran of Silicon Valley, he most recently was CMO for Birst, a category leader in delivering enterprise business analytics to major global corporations.

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