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Invest in Lasting Influencer Relationships: How to Get and Keep People Talking About Your Brand

Wed, Mar 20, 2019 1:01 PM EDT{LOCAL_TZ}


Influencer marketing is projected to hit over $10 billion in brand spend by the year 2020. As the playing field shifts due to social media algorithms, the rise of microinfluencers (and nanoinfluencers) and new regulations, it’s more important than ever for brands to build long-standing relationships with a trusted influencer network. But what does this look like? And how do you make it happen?

Experts Jeff Barrett and Ian Gertler will explore all things influencer marketing – from building relationships with nanoinfluencers and celebrities to identifying influencers who might exist within your own company. You’ll find out:

  • The foundation of a successful influencer strategy
  • The common challenges marketers face in their influencer efforts
  • What it takes to build and maintain effective long-term influencer relationships

Jeff Barrett
Status Creative        

Jeff is a Shorty Award winner, Business Insider's #1 influential ad executive on Twitter, Forbes' Top 50 in social media and creator of one of Forbes' four best advertisements of 2018. He works with Fortune 500 brands including Adobe on PR strategy and is one the world's foremost experts on creating large scale influencer strategies for top organizations.
Ian Gertler
Founder & CMO        

Ian is an experienced marketing, communications, editorial and digital strategy entrepreneur that has focused on connecting the dots between people, processes and technology. He was named to Forbes list of top 50 CMOs by social influence and top 100 digital transformation influencers (collaborating with companies like Adobe, SAP, IBM and Cisco).

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