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The Changing Privacy Landscape’s Impact on Data-Driven Advertising: Coming to a Digital Reckoning

Tue, Mar 19, 2019 1:01 PM EDT{LOCAL_TZ}



Summary

From the California Consumer Protection Act (“CCPA”) to various proposals for both state and federal privacy laws, it is clear that the use of consumer data has become one of the defining issues of our time. As regulators try to balance a need to encourage innovation with the desire to give consumers more insight and control over how their data is used, businesses are left scrambling. In fact, many believe these laws threaten to upend a digital economy that has long relied on access to data in exchange for free content and services. 

Learn what questions you should be asking your teams and what steps you can take right now to help your business adjust to this new era of privacy. Jessica B. Lee, a partner at Loeb & Loeb and the co-chair of its privacy, security and data innovations practice, will provide a roadmap for companies in the ad industry. You’ll find out:

  • The basic requirements of the CCPA, including the data and businesses that are covered and what steps are required for implementation
  • The potential impact of the restrictions on the “sale” of personal data on the ad industry
  • What to look out for between now and the 2020, including an overview of the efforts to amend the CCPA and the proposed state and federal laws that may follow it
 
 Speakers

Jessica B. Lee          
Partner
Loeb & Loeb

Jessica’s practice focuses emerging media and advertising technology, with a particular focus on the privacy and intellectual property issues that arise when launching, marketing and monetizing digital products and content. She frequently advises on data protection laws including data protection strategy and compliance, privacy impact assessments, privacy by design, cross-border transfers of personal data and the development of privacy and data retention policies.

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