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The New Age of Television Measurement: Accurate Attribution Becomes a Reality

Thu, Mar 21, 2019 1:01 PM EDT{LOCAL_TZ}



Summary

As budgets shrink and marketers are pressured to make every dollar count, campaign measurement has never been more important. New research from industry expert Advertiser Perceptions uncovers how chief among marketers' concerns is the inability to accurately measure attribution across all their media channels, specifically TV. Location data is widely used to measure media effectiveness and now can be extended into measuring TV. 

Join Advertiser Perceptions' Justin Fromm and Cuebiq's Valentina Bieser for an in-depth look at the evolving TV measurement landscape, including findings from Advertiser Perceptions’ study. You’ll find out:

  • What marketers say they are missing in their existing measurement stack
  • What success looks like in a data-driven marketing world
  • How location intelligence can effectively measure TV performance
 
 Speakers

Justin Fromm
VP Business Intelligence
Advertiser Perceptions

Justin has nearly 20 years of experience conducting research to guide media and marketing strategies. He has the unique ability to translate complicated ideas into compelling narratives that advertising buyers and sellers can utilize to help their businesses excel.
Valentina Bieser        
SVP Marketing
Cuebiq

Valentina leads marketing at Cuebiq. She is an experienced B2B marketer and strategist and previously worked at USA Today and NBCUniversal.

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