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The Upfronts Reimagined: See TV Differently by Executing Programmatically

Thu, Mar 14, 2019 1:01 PM EDT{LOCAL_TZ}


With upfronts season fast approaching, it’s critical that brands and agencies plan their media campaigns for the most impactful results. But the tried-and-true way of buying TV no longer gets the results most advertisers demand. Executing your upfront deals programmatically can help you gain insights and drive performance, making your TV dollars go farther.

Join Discovery’s VP of programmatic Bill Murray and Bennett Crumbling, senior director of TV at The Trade Desk, for strategies and tips for approaching the shift in spend and best practices to help you determine the right media mix. You’ll learn:

  • How upfront TV buys are moving to programmatic platforms
  • How to use performance data to improve TV media results
  • Strategies to determine TV’s role in your media mix

Bill Murray
VP, Programmatic
Solutions and Strategy

Bill is responsible for programmatic revenue across all Discovery digital brands. He became a part of the Discovery organization through the acquisition of Scripps Networks Interactive which he joined in late 2013. He has also worked at The Weather Company and AOL  Advertising.
Bennett Crumbling
Senior Director of TV  
The Trade Desk

Bennett leads The Trade Desk’s strategy for TV collaborations, overseeing partnerships across the entire TV ecosystem including TV distributors, content owners/programmers and TV device manufacturers. He also leads the company’s growth in connected TV.

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