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Is Your Corporate Culture Transformation-Friendly? Scott Monty on What’s Really at Stake for Your Company

Tue, Mar 12, 2019 1:01 PM EDT{LOCAL_TZ}



Summary

Fundamentally, digital transformation starts with a belief —a belief that there's a better way for a product or service to be delivered and for feedback to be collected. This requires a culture shift across your organization. Otherwise, your efforts won't work. Simply put, digital transformation transcends platforms, partners and trends and requires a fundamental change in your corporate culture. 

Scott Monty, who led social and digital transformation at Ford Motor Company, will share the elements of a successful digital transformation plan. You’ll find out:

  • The building blocks of strategic transformation
  • Ways to change your culture to prepare for digital transformation
  • How to move digital transformation beyond marketing
 
 Speakers

Scott Monty
Speaker & Adviser
Scott Monty Strategies  

Scott speaks to and advises executives on understanding trends while embracing the timeless wisdom of human nature through classical literature, philosophy and history. He spent six years as an executive at Ford Motor Company, where he helped turn the company around with an uncanny ability to merge technology with humanity. The Economist ranked him #1 on its list of 25 social business leaders.
Marshall Kirkpatrick
Sr, Director of Influencer
and Analyst Relations
Sprinklr

Marshall was CEO of influencer identification and marketing platform Little Bird, which was acquired by Sprinklr in 2016. His work focuses on learning from thought leaders in digital transformation and customer experience and helping customers leverage that knowledge for strategic advantage in times of dramatic change.

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