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Journey Management Best Practices: Improve Your Marketing Funnel

Wed, Mar 27, 2019 1:01 PM EDT{LOCAL_TZ}



Summary

What do you really know about the customer journey? With greater attention being paid to personalization and customer experience, marketers need a clear view of the various touchpoints that make up the typical path to conversion. Simply mapping the journey doesn’t cut it. You need to actually orchestrate it through a single, visual source that considers all your relevant journey analytics. 

Find out more from Kitewheel president Mark Smith, who will share expertise and best practices for implementing a journey management solution. You’ll find out:

  • How a well-orchestrated journey for prospects and customers can redefine your marketing funnel
  • How journey analytics can be used to provide unified digital attribution
  • Ways to use advertising intelligence within your digital channels and beyond
 
 Speakers

Mark Smith            
President
Kitewheel

As the president of Kitewheel, Mark is focused on helping the world's largest brands deliver excellent customer experiences using the power of journey orchestration. He has over 20 years of experience in analytics, marketing and CX technology companies.

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