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How Do You Know When You Have Enough Audience Data? The Attributes You Really Need to Have

Thu, Mar 7, 2019 1:01 PM EST{LOCAL_TZ}



Summary

Authentic customer engagement hinges on how well you know each individual audience member. But when do call a customer profile complete? How many audience attributes are enough? It all comes down to harnessing the data elements that directly help you build audience profiles that inform compelling messaging, fuel blockbuster campaigns and power conversion. 

Find out what and how much audience data you really need to collect and how automation-driven profiling has been used to boost growth at specific industry-leading brands. You’ll learn:

  • How to gather attributes and overcome the challenges
  • How to leverage your data for deeper audience insights
  • How to balance brand/business needs with security and privacy issues
 
 Speakers

Jay Pring
Head of Sales            
Resulticks

Jay identifies and nurtures key brand accounts while leveraging his expertise across key markets for Resulticks, a real-time conversation cloud enabled by the world’s first marketing data Blockchain. He has more than 18 years of experience in cloud technology, media and digital transformation.

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