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Use AI to Boost Campaign ROI and ROAS: 3 Things You Need to Know Right Now

Wed, Mar 6, 2019 1:01 PM EST{LOCAL_TZ}


Digital marketers continue to be challenged with driving higher return on ad spend (ROAS) and cross-channel campaign conversions and return. More and more money is getting poured into digital ad platforms, display, PPC, web and email, but research shows over 96 percent do not convert. It’s time to shift the way you optimize your omnichannel campaigns and leverage AI and machine learning to drive intelligent recommendations for higher sales revenue and pipeline conversions. 

Join Buzzfeed’s senior director of ad effectiveness Margo Arton, Marquee Brands VP of digital commerce Philip Nguyen and conDati CMO Linh Ho to learn the three key things to boost ROAS and digital campaign ROI. You’ll find out:

  • What your peers are doing in applying AI and machine learning to drive sales revenue and pipeline conversions
  • Key metrics you need to show your business and sales executives 
  • How to assess your maturity and readiness to take the next step in your digital marketing journey

Margo Arton
Sr. Director,
Ad Effectiveness          

Margo is a recognized digital advertising leader with extensive marketing experience in consumer packaged goods, retail, automotive and banking industry. Prior to Buzzfeed, she held advertising research and insights at MEC, Triad Retail Media and Nielsen.
Philip Nguyen
VP of Digital Commerce
Marquee Brands

Philip has a deep history leading digital commerce and digital transformation in apparel and fashion. Prior to Marquee Brands (Dakine, Body Glove, Ben Sherman and BCBGMAXAZRIA), he was the VP of ecommerce at ATM Anthony Thomas Melillo.
Linh Ho                        

Linh is a cofounder of conDati, the pioneer in data-science-as-a-service for digital marketers. As CMO, she oversees various aspects of marketing from client acquisition and demand generation to corporate communications. She was previously the chief of staff to two CMOs at SAP Concur.

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