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The Definitive Approach to Advanced Media Measurement: A Framework for Ad Performance

Wed, Feb 27, 2019 1:01 PM EST{LOCAL_TZ}



Summary

Nearly three-quarters of marketers say that measurement commands most of their time. That leaves little time for getting to know customers, their pain points and how to overcome them. To simplify measurement, marketers and advertisers need an accurate and repeatable framework for understanding how their ads are working, which channels they should be choosing and how to invest their time and budgets. 

Join Tom Riordan, Adobe’s head of measurement services, to learn how to build an advanced measurement system modeled after what Adobe Advertising Cloud uses in-house. You’ll find out how to:

  • Evolve your day-to-day KPIs to better map to your unique business objectives
  • Expand your view of advertising performance by incorporating both brand and advanced performance metrics
  • Expand advanced measurement beyond digital screens into connected and linear TV
 
 Speakers

Tom Riordan
Head of
Measurement Services
Adobe

Tom leads advanced measurement at Adobe Advertising Cloud, where he helps brands capitalize on industry trends to evolve how they measure their ad campaigns. Prior to working at Adobe, Tom bought TV and digital ads at Spark Foundry in Chicago.


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