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From Ad to Cart: Drive Engagement, Consumer Insight and Sales with Conversational AI

Wed, Mar 6, 2019 2:01 PM EST{LOCAL_TZ}


Brands and agencies are constantly faced with strategic choices about how to best reach, engage with, and learn about their consumers to drive sales growth. Conversational AI empowers brands to drive multiple minutes of consumer engagement, collect rich first-party profile data and improve online and offline sales conversion with a single conversational intelligence that provides guidance, recommendations, advice, consultation, and expertise (GRACE) to consumers across the entire customer journey, from ad to cart.

Conversational Display Advertising is one exciting new way for brands and agencies to deploy this powerful technology. In this webcast, attendees will learn about the opportunities created by leveraging Conversational AI in their display advertising and how to keep that conversation with the consumer going across other interaction points, including your website, social media, in-store, and via voice on smart speakers.

This webcast is a must-see for any brand manager, media buyer, or innovation leader looking for new ways to leverage AI, provide a more engaging experience to their consumers, or improve their engagement, first-party data collection, and sales.
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Andy Mauro

Co-Founder and CEO

Andy Mauro has been working in the field of Conversational AI for almost two decades. Before founding Automat, Andy led the team that created Nina, the first enterprise mobile voice assistant, that was deployed at Dominos, Fedex, USAA, Geico and other major brands. At Automat, Andy is helping companies like L’Oreal, Coty, and National Bank of Canada use AI to connect with customers, fans, and followers to understand and serve them better.

Vic Fatnani

Co-Founder and General Manager

A Google veteran since 2006, Vic Fatnani has worked to successfully solve customer-facing challenges with the world’s most recognizable brands, including Amazon, IAC, Snapchat, Spotify, Tinder, eBay, Soundcloud, ESPN, Disney and The New York Times. As the leader of AdLingo (part of Area 120, Google’s incubator for experimental projects), Vic is leading the charge to help brands connect to their customer in real-time and at scale.

*Speakers are subject to change

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