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5 Steps to Instagram Social Analytics Success: Understand and Act on Insights

Thu, Feb 28, 2019 1:00 PM EST{LOCAL_TZ}



Summary

Instagram has become the must-have social platform for successful brands. But its true influence lies in the insights it can provide about consumers as part of its multi-pronged engagement approach. Find out what it takes to harness Instagram data and how to thoroughly analyze and act on the insights it provides. And hear how brands like Ikea, Nike and BirchBox have leveraged deep, real-time Instagram data to develop winning marketing strategies and campaigns.

Join social analytics experts from NetBase for a roadmap to Instagram data success, including ways to understand the competition, identify passion and sentiment drivers, and leverage the critical role of influencers (and not just celebrities). You’ll find out:

  • Instagram-specific challenges faced by marketers
  • How advanced technologies (like image analysis) help brands capture reliable data for better insights
  • How hashtags and comments impact conversation on Instagram
 
 Speakers

Paige Leidig            
CMO
NetBase

Paige oversees NetBase’s marketing and communications, including collaboration with brands and social media stakeholders. He has 20 years of experience in technology and marketing, most recently as CMO for CipherCloud.
Mike Baglietto
Global Head of
Product Marketing    
NetBase

Mike has more than 15 years’ experience developing marketing strategies, campaigns and content for addressing the needs of targeted audiences. He excels at distilling complex technical concepts into understandable, relatable materials and discourse, fueling conversation and motivating buyers.

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