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Why CMO Tenure Is the Secret to Agency Business Development: 5 Stats That Help You Win New Clients

Tue, Feb 26, 2019 1:00 PM EST{LOCAL_TZ}



Summary

Business development professionals know that timing is crucial to winning a new client. So, what triggers AOR and agency partner changes in the brand marketing/advertising world? CMO shifts. By activating CMO tenure data, BD professionals can forecast CMO shifts and capitalize on narrow windows of opportunity to win new business. 

Agency search consultant Lisa Colantuono and sales intelligence platform Winmo CEO Dave Currie will outline the most important trends from Winmo’s CMO Tenure Report and explain the most effective ways to activate data to boost your new business strategy. You’ll find out about:

  • The CMO “sweet spot”—identify when marketing executives are most likely to rotate up or out of their role
  • CMO tenure data points— inform your outreach strategy by industry and average tenure duration
  • CMO struggles—what keeps CMOs up at night
 
 Speakers

Lisa Colantuono    
President
AAR Partners

As a leading agency search consultant, Lisa has consulted on and managed agency reviews including Aruba Tourism Authority, Ancestry.com, Jim Beam, Subaru, Ben and Jerry’s and Panera Bread, She tackles and solves the most vexing agency search challenges.
Dave Currie          
CEO
Winmo

Dave is CEO of Winmo, a sales intelligence platform for new-business professionals looking to accelerate and grow their agencies with high efficiency. His perspective on market trends within this advertising ecosystem is sought after for thought leadership around the world.

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