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Creating a Crash-Free Culture: Making Driver Safety a Way of Life

Driver safety isn’t a “campaign” nor a “tick-the-box” exercise achieved through periodic training courses. To reduce driver risk, lower associated costs, and sustain risk reduction, driver safety must become “a way of life” - part of an organization’s conversations, activities, meetings, performance reviews, annual conferences, and other events.

In this on-demand webinar, Jim Noble, eDriving’s Vice President, Risk Engineering, explains how to reduce driver risk by creating a safety performance environment. For nearly 20 years, eDriving has been helping many of the world’s largest and safest fleets reduce collisions, injuries, license violations and total cost of ownership through its patented driver behavior-based program that is rooted in establishing a comprehensive culture of safety.

You will learn how to establish a crash-free culture® by:
  • Defining and communicating safety as a strategic performance imperative
  • Establishing a holistic picture of driver risk
  • Recognizing safe driving behaviors and changing “at-risk” habits
  • Leveraging MVR, crash, and telematics data to support your most “at-risk” drivers
  • Employing micro learning to provide engaging coaching and training
  • Setting goals and using analytics to measure progress

Jim Noble
Vice President, Risk Engineering

Jim has been associated with eDriving for almost 20 years as a customer, a consultant, and as a team member. His 40+ years in transportation encompass leadership positions in fleet operations management, logistics management, advocacy, driver safety, and global risk management. As lead Risk Engineer for eDriving, he works to find innovative ways of harnessing the power of eDriving’s “Big Data” to produce actionable and easy-to-understand insights aimed at reducing our customers’ risk profiles. Jim works with eDriving partners to provide industry-leading, holistic risk scoring that is rapidly becoming the standard for effectively assessing driver risk. Jim pioneered eDriving’s unique 1-on-1 Post-Collision Coaching program, designed to help drivers gain defensive driving insights from after-action coaching.


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