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Brand Advertisers, How Tight Are Your Briefs? Upgrade Your Agency Management Practices

Thu, Feb 14, 2019 1:01 PM EST{LOCAL_TZ}


Trying to do more marketing with less budget this year? You’re not alone in trying to drive savings when working with agency partners. But what’s the cost in terms of quality creative? An improved scope of work and a better-managed briefing process might be the answer, enabling brand advertisers to realize significant efficiency and productivity gains with their agencies. Yet, both activities are often overlooked. 

Guest speaker Bruno Gralpois, cofounder and principal at Agency Mania Solutions, will take a hard look at what it takes to provide strong guidance and empower agency teams to do their very best—while still realizing cost savings. You’ll find out:

  • Why the current approach to working with agencies is obsolete and inadequate 
  • How carefully orchestrated planning and scope management can drive significant efficiencies
  • Why designing and implementing a better process for scoping work and briefing agencies can reduce waste

Bruno Gralpois
Cofounder and Principal
Agency Mania Solutions

Bruno cofounded Agency Mania Solutions, a service and technology firm that helps improve the ability of brand advertisers to effectively manage their valuable agency relationships. He previously was head of global marketing operations at Visa and director of global agency strategy at Microsoft.

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