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Financial KPIs for the Healthy Agency: Are You Really Measuring What Matters Most?

Tue, Feb 12, 2019 1:02 PM EST{LOCAL_TZ}



Summary

How effective are the financial metrics you're using to gauge the health of your agency? David C. Baker can help. He has been developing agency metrics for 25 years and his approach has been licensed to leading agency software solutions. In this webinar, David will work through the eight significant KPIs to measure consistently at your firm. These ratios come from an intensive, in-depth survey of 900 firms and 159 M/A transactions. 

In addition, you’ll hear about how to analyze your client base and how to correct the utilization/realization errors that plague so many firms. Among the best practices to be covered:

  • Understand the leading (or lagging) indicators of agency performance
  • Uncover three important metrics that gauge your financial security
  • Learn the rule of thumb about setting your principal compensation number
 
 Speakers

David C. Baker             
Principal
ReCourses, Inc.

David is an author, speaker, and advisor to entrepreneurial creatives worldwide. He has written five books (most recently “The Business of Expertise”), advised over 900 firms and keynoted conferences in more than 30 countries. The New York Times has called him “the expert’s expert.” David also co-hosts the popular 2bobs podcast.

Nancy Murray
Director of Solutions
Engineering
Deltek Agency Solutions

Nancy leads solutions engineering at WorkBook, Deltek’s global agency management solution practice designed specifically for advertising, creative and digital marketing firms.

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