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A Crystal Clear Approach to Visual Marketing: How Computer Vision Will Change Your Strategy

Tue, Jan 29, 2019 1:01 PM EST{LOCAL_TZ}


Visual content has become the marketer’s primary canvas. But while a recent GumGum survey found that 80 percent of media professionals believe visual content is critical to their marketing, many are struggling to incorporate it effectively into their overall strategy. The key may be to use technologies like computer vision and image recognition to gain an edge and ensure your campaigns stand out. 

Join computer vision experts from GumGum for a look at best practices in visual marketing and why it is more important than ever for marketers to have a clear picture of their strategies. You’ll find out:

  • Insights from GumGum’s recent research into how marketers approach the challenges of visual marketing
  • Computer vision’s role in creating contextual relevance and brand safety for media buys
  • How cutting-edge brands are using image recognition to enhance the impact of their campaigns

Ben Plomion          

Ben is responsible for brand management, integrated marketing programs and corporate communications at GumGum, an AI company with a focus on computer vision. He is a contributor to business and industry publications (including Adweek and Forbes) and a regular speaker at industry events like Advertising Week and OMMA.

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