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Digital Transformation and CCM: How Intelligent Content Management Can Bring Legacy Content to Life

Tuesday, February 12, 2019 at 2:00 PM ET/11:00 AM PT

Presenter:
Patrick Kehoe, EVP of Product Management, Messagepoint

Moderator:
Allison Lloyd, Editor, DOCUMENT Strategy

About the Webinar:
Content plays a crucial role in eliciting an emotional response from customers, which is essential to driving positive customer experiences. Yet, too often, as organizations pursue digital transformation strategies, they focus solely on the technical considerations surrounding the delivery channel and fail to invest appropriately in the transformation of their content.

Join Patrick Kehoe, EVP of Product Management at Messagepoint, as he outlines the critical steps that organizations need to take in order to optimize content for hybrid communication models that span both print and new digital channels.

In this webinar, Patrick will outline how to drive positive customer experiences by intelligently managing content for omni-channel communications. You’ll learn:
  • How to rethink your content for the optimal omni-channel experience
  • Key considerations when redesigning communications
  • How to clean up the content sitting in your legacy CCM system
  • How to drive brand and messaging consistency
  • How to efficiently manage and reuse content across various delivery channels and communications


About Our Speaker:

Patrick Kehoe, EVP of Product Management, Messagepoint

 

Patrick brings over 25 years of experience delivering business solutions for document processing, customer communications, and content management. As EVP of Product Management, Patrick drives product strategy and messaging in collaboration with Product Development. Prior to joining Messagepoint, Patrick was Worldwide Head of OpenText Exstream. He has managed, architected, and delivered comprehensive solutions, including BPO for customers in healthcare, financial services, banking, manufacturing, and retail/distribution markets. Patrick has an acute understanding of how to achieve results by focusing on the customer, identifying the problem, and applying the appropriate technology.


 

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